ERIC Number: ED364824
Record Type: RIE
Publication Date: 1993-Oct
Preparing Alumni for Student Recruitment.
As recruitment budgets continue to tighten and with fewer colleges reporting application increases for their freshmen classes, enrollment managers must continue to explore all potential sources of recruitment talent. Alumni are often an underutilized or sometimes poorly utilized resource in recruitment efforts. Younger alumni, for example, may find it difficult to contribute financially to the institution. These same young alumni may find the privilege of representing the college as a welcome opportunity to immediately give something back to their alma mater. This paper outlines some key steps in establishing and maintaining an effective alumni recruitment program. It emphasizes the importance of training volunteers and proposes an organizational framework for development of such a program. Those interested in establishing an effective alumni admissions program are encouraged to first develop a written strategic plan for specifically utilizing alumni in student recruitment. Resources that can help in developing this plan are suggested. It is also suggested that objectives be set, program parameters and membership goals be established, personnel and budgetary considerations be addressed, and support from the college administration by secured. The next sections focus on how to recruit alumni volunteers, structure the program, train volunteers, remove volunteers when necessary, and evaluate the effectiveness of the program. The document concludes by briefly describing the formal alumni recruitment program begun at New York Chiropractic College in 1991. (NB)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the National Association of College Admission Counselors (49th, Pittsburgh, PA, October 7-10, 1993).