ERIC Number: ED363942
Record Type: RIE
Publication Date: 1993
Reference Count: N/A
The Fund-Raising Primer: A First Book for Individuals Involved in Raising Funds for Not-for-Profit Organizations.
Bauer, David G.
This publication is designed to increase the general knowledge of staff, volunteers, and board members so that they may develop a conceptual framework for guiding and assisting an organization in sound fund-raising planning. The content is based on the premise that a knowledgeable constituency is an effective utilization of human resources, which results in more donors, funds, and volunteers. The first three chapters present information on how to base the fund-raising plan on the marketplace, develop the fund-raising plan, and understand donors and ethics in fund raising. The fourth chapter offers suggestions for organizing a successful fund-raising campaign, such as conducting a cost analysis and developing an organizational spreadsheet. Chapter 5 describes the pros and cons of different fund-raising strategies and shows how to create a fund-raising matrix. The final chapter contains suggested activities to include in a board member-staff seminar. Nineteen figures are included. The appendix contains a brainstorming worksheet. (LMI)
Descriptors: Corporate Support, Donors, Educational Finance, Elementary Secondary Education, Financial Support, Fund Raising, Marketing, Private Financial Support, Public Relations, School Funds
Scholastic Inc., 2931 E. McCarty Street, Jefferson City, MO 65120.
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Authoring Institution: N/A