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ERIC Number: ED363910
Record Type: Non-Journal
Publication Date: 1993-Nov-18
Pages: 23
Abstractor: N/A
Reference Count: N/A
Two Profiles of P.R. Practitioners and the Two Types of Employees They Want.
Johnson, Edward A.
A study explored the motivational patterns of public relations (P.R.) professionals and the qualities sought in new employees by these professionals. A representative sample of public relations professionals was surveyed with a questionnaire that included Likert scales of motivational statements and skills sought. Common factor analysis with varimax rotation was used. Results from 669 respondents showed they tend to segment motivational statements into two distinct factors--similar to P. A. Sorokin's sensate and ideational points of view. Results also produced two factors of the qualities the respondents seek in new employees--again, similar to Sorokin's two views. P. R. college majors may find these descriptions helpful in recognizing which profile describes themselves best, and with which professional profiles they would work most productively. In interviews, public relations graduates need to listen for clues as to which profile best matches each prospective employer. (Nine tables of data are included.) Contains 16 references. (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A