ERIC Number: ED363361
Record Type: Non-Journal
Publication Date: 1993-Aug
Reference Count: N/A
The Development of a Black Student Recruitment Program at Jackson State Community College.
Williams, Fred D.
Jackson State Community College (JSCC) is a state supported institution in rural West Tennessee under federal mandate to increase the proportion of black enrollments to reflect the proportion of blacks in the college's service area. In response to the mandate and to declining enrollments in general, a project was undertaken to develop a recruitment plan that would increase the number and percentage of black students in the student body. First, literature reviews were conducted on barriers faced by blacks entering higher education, existing recruitment strategies at other institutions, and national trends in minority enrollments. In addition, discussions were held with JSCC admissions staff and a set of short- and long-term enrollment goals were established for black students at the college. From these activities, recommendations for a recruitment strategy at JSCC were developed, emphasizing the importance of support for the plan at the highest levels and the creation of a positive "campus climate" for an effective recruitment program. It was also recommended that strategies be included to increase the available pool of prospective students and at least one staff position be established to coordinate black student recruitment and related activities. Finally, financial aid packages were recommended which de-emphasize loans in paying for college. Appendixes include enrollment data, survey instruments, and the student recruitment plan. (Contains 25 references.) (MAB)
Descriptors: Access to Education, Admission (School), Black Students, Community Colleges, Enrollment Trends, Minority Groups, Program Development, Racial Composition, School Holding Power, Student Financial Aid, Student Mobility, Student Needs, Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Dissertations/Theses - Practicum Papers; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A