Given the explosion in the use of instructional television, it is especially important that it be used appropriately in international and multicultural classrooms. In 1990, a team of researchers at Northern Illinois University (De Kalb) began to compile findings from a study of the most critical audience factors with impacts on the design and delivery of instruction for international learners in higher education in the United States. These findings will be incorporated into bulletins, titled "Culturefax," that will be distributed to interested parties to highlight areas of concern. Pilot Culturefax bulletins have been produced relating to the Philippines, Thailand, and Indonesia. Interactive programs are being developed to accompany future Culturefax bulletins. Several basic rules are presented for the integration of television into instruction (i.e., selecting the programming carefully, excerpting the most useful parts, planning the use of the video, and preparing the audience for the experience). It is also necessary to follow up the video experience and to evaluate its use. Guidelines are presented for a viewing group activity that will allow participants to discuss the use of the medium. Educators must assume leadership roles in the use of instructional television. (SLD)