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ERIC Number: ED363308
Record Type: Non-Journal
Publication Date: 1993
Pages: 11
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Examining Visual Verbal Relationships.
Braden, Roberts A.
A few of the relationships between visual and verbal components are explored. Visuals are considered to be things that can be seen, visible things other than printed words that are used in a communication process. The term verbal applies to written or spoken words. The natural tendency for visual and verbal components to be mutually supportive has been called visual-verbal symbiosis. When the natural relationship is destroyed, the result is visual-verbal discontinuity. This paper concentrates on the symbiotic relationships. Visuals and verbals can be combined in any ratio, and the ratio offers a way of establishing a typology of visual and verbal relationships. Of the many media combinations that bring the visual and verbal together, the most common are the printed page and the video screen. The following are four aspects of visible language (print): (1) typography; (2) typographical cuing; (3) printing conventions; and (4) format and layout. The outline graphic is a particularly powerful form of visible language. Only a few of the relationships between visual and verbal components are explored. These, however, illustrate that ideas can be delivered with greater impact when visual and verbal components are mutually supportive. Six figures illustrate the discussion. (Contains 24 references.) (SLD)
Publication Type: Information Analyses; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A