ERIC Number: ED363302
Record Type: Non-Journal
Publication Date: 1993
Reference Count: N/A
Environmental Linguistics: A Typology of Visual Factors in Shopping Malls.
Woods, John D.; Sewell, Edward H., Jr.
Environment may be regarded as a form of communication, with environmental linguistics becoming a new discipline that will have to be explored. Its goal is to demystify some of the constructs that contribute to the built environment as a communication tool. Treating the built environment as a language requires a recognition of its dynamic nature. One of the problems in this area is the lack of consistency in terminology across the disciplines that have addressed the area so far. Envisioning the environment in terms of language opens up possibilities in addressing these problems through interdisciplinary dialog. Communication factors in shopping malls were explored as an example of the approach, using the responses of 64 college students from a visual communications course to a series of slides of 23 scenes from shopping malls. Preference, price, likelihood to shop, and describability were all ranked. The exploratory results indicate that it may be possible to design commercial space that communicates the merchant's intended image. It is time to learn the language of environment and promote spatial literacy. Two tables summarize study findings. (Contains 36 references.) (SLD)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A