ERIC Number: ED362929
Record Type: RIE
Publication Date: 1993-Aug
A Study of Public Relations Education in MBA Programs: Challenges and Opportunities.
Pincus, J. David; And Others
This paper examines the current state of communication education being offered in master of business administration (MBA) programs. Key individuals at 51 MBA programs, drawn at random from a comprehensive national listing of current MBA programs, completed surveys in which "communication education" was defined as any course or course segment which addressed public relations or business communication subjects, including a range of strategies and skills. Results indicated that: (1) most faculties rate communication as relatively unimportant in their programs; (2) most students spent 10% or less of their MBA education on communication topics; (3) most respondents reported no required communication course in their programs; and (4) less than 30% of responding schools have a single faculty member who coordinates communication courses. Findings suggest that communication education does not rate very high in MBA programs, that MBA programs need to be shown how public relations and communication concerns and issues are inseparable from other business subjects, and that teaching effectiveness would be enhanced by assimilating communication components into course projects. (Four tables of data are included. Contains 83 references.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, MO, August 11-14, 1993).