ERIC Number: ED362128
Record Type: RIE
Publication Date: 1993
Training New Admissions Recruiters: A Guide for Survival and Success.
Swanson, Roger M.; Wilkinson, Christine Kajikawa
This volume is a guide for new college admissions recruiters and their supervisors. Chapter 1 discusses office space and related policy and telephone and computer equipment use as well as other important practical information. Chapter 2 discusses the recruiter's duty to become completely informed about his/her institution in various categories. These include: environment; history; academic divisions; unique qualities; the institutional goals, mission or philosophy; profiles of the typical student; career options; and standard questions asked about the institution. Chapter 3 discusses how recruitment activities fit into the larger concepts of marketing and enrollment management as well as personal values and their relation to professional ethics. Chapter 4 looks at the variety of tasks a recruiter may encounter: visiting high schools and conferences, working with office teams, committee assignments, meetings, delegations, time-management, interviewing and counseling, and event planning. Chapter 5 deals with skills for travel assignments and covers making arrangements, necessary materials, airlines, rental cars, hotels, and returning to campus. Chapter 6 discusses the school visit and includes a travel checklist, recruitment presentations, and follow-up. Chapter 7 offers final advice on appearance, personal relations, work quality, networking and mentoring. Includes a glossary and statements of ethics. (JB)
Descriptors: Admission (School), Admissions Counseling, Admissions Officers, College Administration, College Admission, Higher Education, Institutional Advancement, Job Skills, Occupational Information, Student Personnel Workers, Student Recruitment
CASE Publications Order Department, P.O. Box 90386, Washington, DC 20090-0386 ($19, CASE members; $23, nonmembers).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.
Grant or Contract Numbers: N/A