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ERIC Number: ED361827
Record Type: Non-Journal
Publication Date: 1993-Aug
Pages: 25
Abstractor: N/A
Reference Count: N/A
Student Advertising Competitions: Student Perspectives on the AAF Competition, Part II.
Marra, James L.; And Others
A study explored advertising students' beliefs and attitudes about their learning and motivations within the context of the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC). One hundred twenty-one students from 13 NSAC teams were surveyed in a 3-part questionnaire. Results indicated that students relished their competition experience generally. Results also indicated that students learned a great deal, and that they participated because of assumed job or career prospects and the lure of working within a team. They also participated because they expected to win, additionally believing that winning would increase their prospects for jobs, including exceptional jobs. Finally, students believed that their participation in the competition meant missed classes, missed class work, and lower grade point averages (GPAs) overall. Future research might seek to find out whether or not the competition experience actually helped ex-students with a job or career in advertising. (Ten notes and four tables of data are included) (Author/NKA)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A