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ERIC Number: ED361812
Record Type: Non-Journal
Publication Date: 1993-Aug
Pages: 23
Abstractor: N/A
Reference Count: N/A
Toward a Comprehensive History of Public Relations.
Byerly, Carolyn M.
Standard histories of public relations privilege the field's association with business enterprise, and traditionally place the origins of the field in the press agentry of the 19th century and in the rise of corporate concern with public opinion in the first decade of the 20th century. However, the roots of public relations reach both farther and deeper into western history and cultural ethos than present histories reveal. Public relations history can only be accurately constructed by examining the ways that many diverse groups contributed through their use of informational (propaganda) campaigns to shape public opinion and manage human behavior through the centuries. These groups have been large and small, and they have represented both established authority and oppositional social movements. Brief case studies of the Catholic Church's propaganda campaigns during the holy crusades between the 11th and 13th centuries and the women's suffrage campaign during the 19th and early 20th centuries serve as examples to illustrate this new, more comprehensive approach to the development of public relations history. (Contains 33 references.) (Author/NH)
Publication Type: Speeches/Meeting Papers; Information Analyses; Historical Materials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A