NotesFAQContact Us
Search Tips
ERIC Number: ED361790
Record Type: Non-Journal
Publication Date: 1993-May-29
Pages: 33
Abstractor: N/A
Reference Count: N/A
Whittle's Channel One: Powerful Effects for Politically Interested High School Seniors.
Matthews, Denise; And Others
This field experiment tested the effects of cuing high school students about political news shown on Whittle Communication's Channel One. Eighty high school students who, in school, watch a daily Channel One newscast were tested for recall of a news story about the presidential primaries. Those students who have a strong interest in political issues and who received a brief description (a 267-word schema cue) explaining presidential primaries prior to viewing the Channel One news program recalled 36% more information than other highly politically interested students who were not given a brief cue about the nature of presidential primaries prior to the viewing. For students without much interest in politics, reading about the primary system before watching the telecast had no greater effect on recall than those who did not read the cue. (Three tables of data are included. Contains 46 references. (Author)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A