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ERIC Number: ED361788
Record Type: Non-Journal
Publication Date: 1993-May
Pages: 35
Abstractor: N/A
Reference Count: N/A
Corporations, the Media Industry, and Society: Ethical Imperatives and Responsibilities.
Deetz, Stanley
Noting that scholars are beginning to take the relation between media corporations and other commercial corporations as seriously as they have traditionally taken the relation between the state and the press, this paper focuses on the public's belief that media are largely apolitically and value neutral. The paper argues, however, that the media are clearly value-laden, advocating consumer life styles and the legitimacy of corporate domination. The paper situates this argument in the larger context of a "new world order" where competing value-laden institutions are especially weak, where media messages are diverse, and where the need for new public political forums are great and the prospects for them bleak, and hence where the possible effects of this domination are greater. The paper then suggests ways to reclaim the public value debate. The paper concludes that it may ultimately become the responsibility of the academic to serve as watchdog for both corporation and state, since the leap required to consider a variety of values including social good, collective development as well as objectivity, free enterprise, and individuality is more likely to come from academe. (Contains 85 references.) (NKA)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A