ERIC Number: ED361774
Record Type: RIE
Publication Date: 1993-May
Assessment in Mass Communication.
Eastman, Susan Tyler
Departments of mass communication employ about l5 different types of assessment to measure either their students' individual achievement or the curriculum and teaching. Of these, exit examinations for seniors have raised the most apprehension. This paper reports the results of a national survey of 276 four-year colleges and universities teaching mediated communication under such departmental titles as mass communication, radio-television, broadcasting, telecommunications, and mass media. Results (response rate exceeded 82%) showed that 94% of media departments do not use exit tests, and most of the 6% that do, use them to measure improvements in curriculum and teaching, not to measure individual student achievement. Even when individual student outcomes are the goal, few schools make passing exit tests a condition of graduation. Case reports based on interviews with the 6% of schools now using exit tests illustrate the range and type of objective-style and essay-style exit testing. The paper concludes with a 10-part assessment decision-making model. (Contains 2 data tables and 40 references.) (Author/NH)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (43rd, Washington, DC, May 27-31, 1993).