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ERIC Number: ED361763
Record Type: Non-Journal
Publication Date: 1993-Apr
Pages: 9
Abstractor: N/A
Reference Count: N/A
Public Relations Internships: Bridging the Classroom-Boardroom Gap.
Fulmer, Hal W.
The pregraduation internship is a vital link between public relations classes and the public relations professions. Practitioners consistently regard the internship as the most crucial aspect of a public relations degree program. Interns should be of junior or senior standing, have completed some, if not most, of their public relations course work, and have spent at least a year in their major. Prospective interns should have completed a substantial part of two related areas of study prior to the internship: fundamental courses; and support courses which integrate necessary additional material into the general knowledge of the public relations student. The success of an internship program is directly proportional to the amount of control exercised by the institution. Public relations faculty at a mid-sized public university in the southeastern United States attempt to match prospective interns with opportunities at over 50 active public relations sites. General site contracts and intern contracts are drawn up. Amount of payment and course credit varies and remains controversial. Faculty at the university keep in close touch with the interns. Although properly administered internships require a serious commitment of time, energy, and resources by faculty who are interested, the value of public relations internships cannot be overemphasized. Increasingly, it is the major factor in entry-level employment. (Contains 15 references.) (RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A