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ERIC Number: ED361682
Record Type: Non-Journal
Publication Date: 1993-Aug
Pages: 25
Abstractor: N/A
Influences of Gender and Adolescent Pleasure Book Reading on Young Adult Media Use.
Stone, Gerald; Wu, Lei
A study examined gender differences in media use with emphasis on reading for pleasure as adolescents. Subjects, 191 freshmen and sophomores enrolled in survey courses in mass media at Memphis State University and Southern Illinois University, completed surveys designed to investigate how young adults established their pattern of mass media use in the context of other leisure-time activities. Results indicated that more young females than young males read books for the pleasure, and that this difference is associated with an array of social and media use habits through a person's teenage years. However, these gender differences in media use seem to dissipate by the time young adults reach college. (Five tables of data are included; 19 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A