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ERIC Number: ED361672
Record Type: Non-Journal
Publication Date: 1993-Aug
Pages: 43
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Effect of Newspaper Picture Size on Readers' Attention, Recall, and Comprehension of Stories.
Huh, Hyun-Joo Lee
A study investigated whether the presence or size of a photograph accompanying a story affects readers' attention, recall, and comprehension of newspaper articles. The three hypotheses postulated are: (1) readers are more likely to pay attention to stories on a page which includes a large photo than to stories on a page containing a small photo or a page containing no photo; (2) readers are more likely to recall a story accompanied by a large photo than a story accompanied by a small photo or by no photo; and (3) readers will better comprehend a story accompanied by a large photo than a story accompanied by a small photo or no photo. At Syracuse University, 123 undergraduate students reported their attention, recall, and comprehension of a story presented in three versions of a front page of the daily student newspaper--one with a big picture, one with a small picture, and one with no picture accompanying the story. Results supported all three hypotheses. Findings suggest that not only did the use of a picture make people read, recall, and comprehend news stories, but that the use of a larger picture appears to be related to greater recall and comprehension of the story. The presence of a larger picture caused readers to read more of the accompanying story resulting in a greater recall and better comprehension of the story, than when the effects of each were examined individually. (Eight tables of data and 31 notes are included, and the three versions of the front page are attached. Contains 31 references.) (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A