ERIC Number: ED361557
Record Type: RIE
Publication Date: 1992
Basic Visual Merchandising. Second Edition. [Student's Manual and] Answer Book/Teacher's Guide.
Luter, Robert R.
This student's manual that features content needed to do tasks related to visual merchandising is intended for students in co-op training stations and entry-level, master employee, and supervisory-level employees. It contains 13 assignments. Each assignment has questions covering specific information and also features activities in which students visit specific stores and observe current practices. Each assignment consists of objectives, terms to know, informational material, assignment questions, and list of projects. Topics include the following: visual merchandising: what they see is what they buy; skills and knowledge needed; safety and security; developing display themes; visual merchandising for self-selection; fixturing; elements of window display; point-of-sale merchandising; effective use of lighting; effective use of mannequins; merchandise signing; effective use of display properties and decorations; and display planning, design, and coordination. A companion answer book/teacher's guide provides the following: information on use for independent study and classroom instruction, list of assignments and their objectives, list of related essential elements for specific marketing education courses, list of tasks done on the job related to visual merchandising, list of key competencies based on foundations of marketing and functions of marketing in the National Curriculum Framework, information on Distributive Education Clubs of America competition and publications, sample training plan, and answer key. (YLB)
Descriptors: Behavioral Objectives, Cooperative Education, Display Aids, Distributive Education, Independent Study, Instructional Materials, Job Skills, Learning Activities, Lighting, Merchandising, Postsecondary Education, Safety, Salesmanship, Secondary Education, Student Projects, Teaching Guides
Extension Instruction and Materials Center, University of Texas, P.O. Box 7218, Austin, TX 78713-7218 (stock numbers: DE 821 S--student's manual, DE 821 A--answer book/teacher's guide).
Publication Type: Guides - Classroom - Teacher; Guides - Classroom - Learner
Education Level: N/A
Audience: Students; Teachers; Practitioners
Sponsor: Texas Education Agency, Austin.
Authoring Institution: Texas Univ., Austin. Extension Instruction and Materials Center.
Note: Revised by Jim Cockrum and Mary Summerall.