This study was conducted to investigate the sexual attitudes of college students (N=384) at a Western Kansas university. Students completed the Sexual Attitudes Scale, the Personal Attribute Inventory, and a demographic questionnaire examining gender, birth order, family structure, and age at which one started dating. Of 20 main effects comparisons, five were statistically significant at the .05 level. Males reported more liberal attitudes toward Permissiveness and toward Instrumentality than did females. Those who started dating before age 13 reported a more liberal attitude toward Permissiveness than did those who began dating at age 13 or older. The youngest and oldest birth order subjects reported a more liberal attitude toward Permissiveness than did middle born subjects. Subjects who reported one to four negative words describing family had a more liberal attitude toward Permissiveness than did subjects who reported no negative words. An interaction between gender and the perception of family was found to be significant for the variable Permissiveness, as was an interaction among gender, family structure, and the perception of family. (Appendix includes instruments; document contains 46 references.) (NB)