ERIC Number: ED360422
Record Type: Non-Journal
Publication Date: 1993-Apr
Reference Count: N/A
Community Service Partnerships: African-American Owned Radio's Commitment to Education.
Johnson, Phylis; Birk, Thomas A.
How African American owned ratio stations use their collective resources to deal with educational issues in the communities they serve was studied by examining their community service promotional activities. The type and frequency of activity at these stations during a typical year were studied through a survey of 96 African American broadcast companies, with 123 radio stations, conducted in the first quarter of 1992. The commitment of senior-level management to community service promotional activities now and in the future was examined, along with the station's commitment to community service activity targeting education. Results suggest that community service promotion is an active, important, and highly regarded part of the programing at African American owned radio stations. African American radio has demonstrated its desire to improve the inner city schools for the children of its listeners. The promotional agendas of African American stations have included many hours of working toward solutions to other urban problems, typically focusing on violence prevention, combating the influence of drugs, parent participation in the schools, and promoting citizenship. Change has often been brought about by the commitment of senior level management. Three tables present study findings. Contains 70 references. (SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A