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ERIC Number: ED359573
Record Type: Non-Journal
Publication Date: 1993-Apr
Pages: 17
Abstractor: N/A
Reference Count: N/A
The Media Workshop Hybrid in Media Education Reform.
McCall, Jeffrey M.
The media workshop and the media laboratory can fit meaningfully into the reforms of mass communication education, but there are distinct differences in their roles. The media workshop is a place where students can serve on-campus apprenticeships with a traditional media organization. The media laboratory is a futuristic media facility that encourages students to try new forms of media expression without the constraints of traditional industry practices and standards. Campuses that lack financial or staffing resources to create both might want to capitalize on the best aspects of a workshop and a laboratory in one media facility. One university campus has developed its over-the-air radio station that allows such a hybrid of the workshop and laboratory. The radio station is operated as a co-curricular arm of the Department of Communication Arts and Sciences. Of the approximately 160 students involved, no more than half are communication majors. Program blocks are reserved during each day for what are called "specialty shows." Information programming also allows students substantial opportunity to express themselves on issues they find relevant and significant. Public service and public affairs programs are part of the programming. Multimedia opportunities are being developed on campus with the growth of a new student cable television operation. Overall, the workshop overlay with laboratory form and content initiatives has proven successful in this particular university context and for this radio station. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A