ERIC Number: ED359342
Record Type: RIE
Publication Date: 1990
Apparel and Accessories. Second Edition. Career Competencies in Marketing Series.
Winn, Marilyn G.; Lynch, Richard L., Ed.
This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter providing an overview of the apparel and accessories industry and various related career options and a chapter explaining how marketing principles are applied within the industry. The two chapters of Unit 2 cover human relations and communications and the mathematics skills required for a career in apparel and accessories marketing. Unit 3 consists of chapters presenting product information on the following items: fabric, women's clothing, menswear, children's wear, shoes, and accessories. The six chapters included in Unit 4 cover marketing skills related to the following: buying and pricing, physical distribution, promotion, visual merchandising, selling, and management and administration. Each chapter begins with real-life examples and refers repeatedly to current industry trends and to the experiences of real apparel and accessories marketing businesses. Learning experiences are interspersed throughout each chapter, and each unit concludes with a project or case study designed to unify the various topics covered in that unit. (MN)
Descriptors: Clothing, Communication Skills, Competency Based Education, Distributive Education, Fashion Industry, Human Relations, Learning Activities, Learning Modules, Managerial Occupations, Marketing, Mathematics Skills, Merchandise Information, Merchandising, Salesmanship, Secondary Education
Glencoe Division, Macmillan/McGraw-Hill, P.O. Box 9609, Mission Hills, CA 91346.
Publication Type: Books; Guides - Classroom - Learner
Education Level: N/A
Authoring Institution: N/A