ERIC Number: ED359142
Record Type: Non-Journal
Publication Date: 1993-Feb
Reference Count: N/A
Recruiting New Teachers: Campaign Response 1988-1992. Executive Summary.
This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The campaign seemed to attract a higher proportion of women and minorities in its later phases compared to its initial phases. A total of 29 percent of the respondents were minorities. Three-quarters of respondents said that the RNT advertisements excited them about teaching. Most respondents were drawn to teaching because of intrinsically driven motivations. Eighty-four percent of respondents reported feeling motivated to pursue the course of becoming teachers. Response to the RNT campaign was analyzed in terms of percentages of respondents who have become employed as teachers, have been accepted into teacher education institutions, have applied to teacher education institutions, and other categories. The study also analyzed respondents' contacts with state or local departments of education and teacher education institutions; attitudes toward the teacher education process; experience with teacher placement; experience on the job; attitudes toward hiring minority teachers; preferences about specific teaching assignments; salary expectations; and tenure. (JDD)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Recruiting New Teachers, Inc., Belmont, MA.
Authoring Institution: LH Research.