ERIC Number: ED358904
Record Type: Non-Journal
Publication Date: 1992-Aug
Reference Count: N/A
Community College Alumni: Partners in Resource Development.
Nazzaro, Joseph P.
The County College of Morris (CCM), in Randolph, New Jersey, was established in 1968-69, and over 20,000 students have received degrees or certificates from the college since its founding. In an effort to improve alumni involvement, a new alumni program was established under the Division of College Advancement, and a part-time Alumni Director was hired. To promote involvement in the new Alumni Association, CCM implemented a plan to feature alumni as "community stars," placing them in public fundraising efforts. An institutional-image marketing campaign was also developed, and five key alumni were chosen to be featured spokespersons for the college in all advertising for a given period. The alumni, who held prestigious positions in their companies, appeared in advertising media including billboards, newspapers, magazines, cable television, and radio spots. In the first alumni drive, over $10,000 were raised and subsequent alumni personalities were featured annually. Based upon this success, a second phase of the program was implemented, in which the alumni "stars" were enlisted to start CCM Corporate Alumni Clubs (CAC) at various companies in the area. Club activities included bringing college programming events to the company for on-site activities (luncheon speakers, jazz ensemble performances, etc.) and mobilizing alumni at the organizations to make corporate gifts matched by the company. As part of the CAC efforts, one company has donated over $100,000 in new computer equipment to the college, and other companies have provided scholarship and outreach support. (PAA)
Descriptors: Alumni, College Planning, Community Colleges, Corporate Support, Educational Finance, Financial Support, Fund Raising, Institutional Advancement, Marketing, Philanthropic Foundations, Private Financial Support, Program Descriptions, Program Development, School Business Relationship, Two Year College Students, Two Year Colleges
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A