ERIC Number: ED358842
Record Type: Non-Journal
Publication Date: 1992
Reference Count: N/A
Assessing the Public Broadcasting Needs of Minority and Diverse Audiences. Report of a Conference of The Aspen Institute's Communications and Society Program (Queenstown, Maryland, April 29-30, 1992).
Aspen Inst., Queenstown, MD.
This report is part of the Corporation for Public Broadcasting's triennial assessment of the needs and interests of minority and diverse audiences, including ethnic minorities, recent immigrant groups, adults lacking basic reading skills, and people who use English as a second language. The assessment took the form of a conference which brought together various leaders and experts on the subject groups' needs as they pertain to public broadcasting. This publication consists of a five-part report of the meeting by Fred Guthrie, the meeting's rapporteur, and the following background papers: (1) "Public Broadcasting and the Native Americans" (W. Ron Allen); (2) "Background Statement on Minority Needs" (Ronald P. Andrade); (3) "The Challenge to Public Television Programming to Inform, Entertain, and Empower" (Gordon L. Berry); (4) "Background Statement on Minority Needs" (Antonia Hernandez); (5) "Views of Most Pressing Minority Needs" (Peyton S. Hutchison); (6) "Reflections on Public Broadcasting and Its Responsibilities to Minority Communities" (Wilhelmina Reuben-Cook); (7) "Background Statement on Minority Needs" (John Y. Tateishi); (8) "Minorities and Public Television: A Synopsis of Empirical Research Findings" (Armando Valdez); (9) and "Background Statement on Minority Needs" (James T. Yee). A list of conference participants and the Aspen Institute's Communication and Society Program Policy Statement are appended. The members of the Aspen Institute's board, trustees, trustees emeriti, key staff, and offices and facilities are listed on the inside front and back covers. (KRN)
Descriptors: Audience Analysis, Change Strategies, Cultural Awareness, Cultural Pluralism, Ethnic Bias, Illiteracy, Intercultural Communication, Low Income Groups, Minority Groups, Needs Assessment, Programing (Broadcast), Public Television, Racial Bias, Racial Relations, User Needs (Information)
Aspen Institute, Communications and Society Program, 1250 Connecticut Ave., N.W., Suite 700, Washington, DC 20036.
Publication Type: Collected Works - Proceedings; Opinion Papers; Reports - Descriptive
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Aspen Inst., Queenstown, MD.