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ERIC Number: ED358827
Record Type: Non-Journal
Publication Date: 1993
Pages: 17
Abstractor: N/A
Reference Count: N/A
Selling Color: The Development and Marketing of the NTSC Color Television Broadcasting Technology and the Implications for HDTV.
Gutenko, Gregory
The introduction and acceptance of color television and the National Television System Committee (NTSC) color standard are reviewed for the lessons they hold for the future of high definition television (HDTV). Between 1946 and 1974, 28 years of salesmanship were required to move color television from the experimental phase to its assimilation into broadcast production and consumer expectations. The NTSC color broadcasting standard has been in use for over three decades, but has enjoyed casual acceptance for a much shorter period. It is finally securely entrenched, but is, in fact, technologically obsolete. HDTV faces obstacles as great as those faced by color television in the past. The major problem is that low-definition NTSC already occupies the space needed for existence in the broadcast frequencies and studios and in American homes. Unlike color television, HDTV is not obstructed as a video standard in other applications, and HDTV has a toehold in the United States as a specialized video production format. Issues of compatibility with existing equipment and formats are a major factor in the introduction of HDTV as they were for color television. It is probable that consumers will accept different formats for different purposes, and that HDTV will be accepted along with existing television. (Contains 49 references.) (SLD)
Publication Type: Historical Materials; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A