ERIC Number: ED358557
Record Type: RIE
Publication Date: 1993
How To Deal with Community Criticism of School Change.
Ledel, Marjorie; Arnsparger, Arleen
Strategies for administrators who deal with community criticism of school change are provided in this handbook. Chapter 1 explains the need for a comprehensive communications strategy and a communications team. Chapter 2 describes ways to build support with various constituencies, including how to gather information about different groups' concerns and how to identify opinion leaders. The third chapter discusses how to talk plainly about school restructuring, including a list of "red flag" terms and commonly asked questions. Different formats for effective communication are described in chapter 4. The fifth chapter offers guidelines for working with the media to distribute information. Chapter 6 provides suggestions for responding to three specific attack strategies. The final chapter concludes that even if no organized opposition to school change exists, educators must communicate effectively and democratically. Without public understanding and support, restructuring efforts will be difficult, if not impossible, to initiate and maintain. One figure and a list of 15 resources are included. (LMI)
Descriptors: Administrator Effectiveness, Administrator Responsibility, Administrator Role, Communication Skills, Community Support, Educational Change, Elementary Secondary Education, Public Relations, Public Schools, School Community Relationship, School Restructuring
Association for Supervision and Curriculum Development, 1250 N. Pitt Street, Alexandria, VA 22314 (Stock No. 611-93012; $6.95 plus postage and handling); Education Commission of the States, 707 17th St., Suite 2700, Denver, CO 80203 ($6.95).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Education Commission of the States, Denver, CO.; American Association of School Administrators, Arlington, VA.; National Association of State Boards of Education, Alexandria, VA.; Association for Supervision and Curriculum Development, Alexandria, VA.