ERIC Number: ED358546
Record Type: RIE
Publication Date: 1993
Selecting, Managing, and Marketing Technologies. The Practicing Administrator's Leadership Series. Roadmaps to Success.
Mckenzie, Jamieson A.
This book argues for a comprehensive approach to planning for and managing the use of technology in schools. In the first four chapters, emphasis is placed on the importance of: (1) anticipating the future; (2) creating stakeholders' planning committees; (3) providing staff development and training for teachers and administrators; (4) winning community support by skilled marketing techniques; and (5) identifying and obtaining new sources of funding for the technology needs that exist in one's school. Specific steps are provided for dealing with vendors of technology, as well as a series of guidelines for designing the staff-development program. Readers may find chapter 5, "Identifying New Sources of Funding for Technology," especially helpful in these lean economic times. Finally, a series of appendices are provided, which help the reader determine the level of technological understanding, planning, and usage that exists in schools. (Contains a bibliography of 14 annotated sources; there are also 17 unannotated references.) (LMI)
Descriptors: Administrator Role, Community Support, Educational Planning, Elementary Secondary Education, Fund Raising, Management Development, Marketing, Staff Development, Technological Advancement
Corwin Press, Inc., 2455 Teller Road, Newbury Park, CA 91320 ($15).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A