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ERIC Number: ED358500
Record Type: Non-Journal
Publication Date: 1993-Jun-4
Pages: 22
Abstractor: N/A
Reference Count: N/A
Random Acts of Senseless Video: An Organizational Psychology Perspective on the "Identity Crises" of Corporate Television.
Gutenko, Gregory
Corporate television suffers from at least two "identity crises": departmental isolation, and the lack of a legitimate identity for the corporate video product itself. Video departments are not usually viewed and accepted by the organizational whole as natural evolutions of a historically defined and behaviorally integrated system. The essential component in the survival process is the establishment and maintenance of interlocked behavioral cycles with client departments. The Kansas City, Missouri School District's Television Production Department evolved through three distinct configurations: from 1974 to 1984, the department was dependent and isolated; from 1984 to 1988, the department was dependent and interlocked; and from 1988 to 1991, the department was dependent and isolated. In corporate television, working with existing video solutions means using broadcast and instructional television as models for production methods, equipment configurations, program design, and the conceptualization of audience attitudes and communication processes. In maintaining a restricted collection of product models copied from broadcast television, instructional film, and other corporate media examples, the video department itself resembles a "garbage can" model as used in organizational psychology. To fully perceive, evaluate, and take a hand in all of the factors which can determine survival requires looking beyond the immediacy of the hardware, software, and the people contained within the walls of the media department. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A