ERIC Number: ED358412
Record Type: Non-Journal
Publication Date: 1993
Reference Count: N/A
Developing Lifetime Readers. A Report on the 1991 "Year of the Lifetime Reader" Promotion Campaign of the Library of Congress.
Thompson, Michael, Comp.; Cole, John Y., Ed.
This report describes the "Year of the Lifetime Reader" campaign, which focused on family literacy. The report has a threefold purpose: to review the events, projects, and activities that took place across the country; to stimulate thinking on how to make future campaigns even more effective; and to make available the ideas that have already been proven effective in the promotion of reading. The report presents: (1) a selective listing of national events, state events, and projects in the schools that were part of the campaign; (2) a list of publicity, posters, and publications involving the campaign; (3) a selective listing of the activities of the 109 national organizations and associations that participated in the campaign; and (4) 12 of the black and white winning photographs in a contest sponsored by the campaign. Some statistics on the Center for the Book, and a listing of partners of the Library of Congress in the Year of the Lifetime Reader campaign are attached. (RS)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Library of Congress, Washington, DC. Center for the Book.