ERIC Number: ED358361
Record Type: Non-Journal
Publication Date: 1993
Reference Count: N/A
Integration of Skills and Competencies in the Missouri Marketing Education Core Curriculum. Section II.
Ruhland, Sheila K.; Wilkinson, Richard F.
This publication contains teaching activities for the Fundamentals of Marketing and Advanced Marketing curriculum. Chapter 1 presents an alignment of the marketing education core competencies within the nine curriculum units for Fundamentals of Marketing and Advanced Marketing as they relate to the basic academic skills, advanced academic skills, and higher-order workplace competencies. In addition, the skills and competencies are identified as they relate to the 14 Distributive Education Clubs of America (DECA) individual and chapter events. The next two chapters provide sample activities for the Fundamentals of Marketing and Advanced Marketing curricula. These activities include the following: a list of competencies; the list of basic academic skills, advanced academic skills, and higher-order workplace competencies; and a description of the activity with appropriate handouts. In the final chapter, the DECA individual and chapter events include a list of the basic academic skills, advanced academic skills, and higher-order competencies appropriate for each event. (YLB)
Descriptors: Arithmetic, Basic Skills, Competency Based Education, Core Curriculum, Creative Thinking, Cultural Awareness, Cultural Differences, Curriculum Development, Distributive Education, Employment Potential, Entry Workers, Independent Study, Interpersonal Competence, Job Skills, Learning Activities, Listening Skills, Marketing, Mathematics Skills, Postsecondary Education, Problem Solving, Reading Skills, Secondary Education, Speech Skills, Student Organizations, Technology, Thinking Skills, Writing Skills
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202 (order no. 80-5002-1).
Publication Type: Reports - Research; Guides - Non-Classroom
Education Level: N/A
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education.
Identifiers - Location: Missouri