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ERIC Number: ED358285
Record Type: RIE
Publication Date: 1993-Jun
Pages: 37
Abstractor: N/A
National Study of the Supply of and Demand for Secondary Marketing Education Teachers in 1992.
Ruhland, Sheila K.
A study surveyed administrators of marketing education teacher preparation programs to obtain supply data and state directors of marketing education to obtain demand data. From the initial list of 62 institutions of higher education in the United States with programs to prepare marketing education teachers, 50 institutions reported data for inclusion in the study. Of the 48 state directors, 33 provided data. Findings were as follows: the number of secondary marketing education teachers remained relatively unchanged between 1990-91 and 1991-92; no shortage of secondary school marketing education teachers was apparent; the majority of marketing education graduates obtained teaching positions at the secondary level rather than the postsecondary level; secondary marketing education teaching vacancies were primarily filled by new graduates; and the majority of marketing education graduates obtained a teaching position upon completing their degree. The following recommendations were made: yearly replication of the study; identification of alternative employment opportunities in view of the anticipated surplus of graduates; identification of alternative resources for teacher education programs in view of the projected shortage of marketing teacher educators; and research investigating why graduates do not seek teaching positions. Data should be collected on postsecondary marketing education teacher supply and demand, and identifying program changes. (Appendixes include 19 references and the survey instruments.) (YLB)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A