ERIC Number: ED356358
Record Type: Non-Journal
Publication Date: 1993-Feb-2
Reference Count: N/A
Clientele Preferences for Receiving Information from Extension: A North Carolina Study.
Richardson, John G.
To obtain a current assessment of clientele preferences of extension program delivery methods in North Carolina, a study was conducted during summer 1992. Eleven Cooperative Extension agents from 11 counties chose a specific subject relevant to needs of their local audiences for the focus of an educational program, developed an objective for the educational program, and targeted a specific audience. Seven persons randomly selected from each agent's clientele list (n=77) were interviewed. To provide a reference source for those interviewed, a listing of 65 methods was compiled. Responses were analyzed from each county and from all counties combined. Although great diversity existed in the interests of the targeted audiences and program focuses, their preferences and reasons for those preferences were remarkably similar. Personal visits, meetings, newsletters, demonstrations, and workshops ranked highest. A clearly emerging newer technology was the videocassette. Reasons for choices focused almost exclusively on being able to use these methods for their subject and audience specificity. Considerable value was placed on the opportunity to see and do as well as discuss the information. Clients expected newer and emerging technologies to become more important, due to speed, ease, and efficiency. A t-test analysis revealed significant differences between age, years clients had received help from extension, educational levels, and preferred delivery methods. (Twenty-five tables are appended.) (YLB)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina