ERIC Number: ED356328
Record Type: Non-Journal
Publication Date: 1993-Jan-31
Reference Count: N/A
Establishing a Tech Prep Curriculum for Marketing Education.
Benton, Thomas; Woloszyk, Carl A.
Tech prep is an alternative to the traditional college preparatory course of study. It is a 4-year sequence of study encompassing Grades 11 and 12 through 2 years of postsecondary occupational education culminating in a certificate or associate degree. The Carl D. Perkins Vocational and Applied Technology Education Act of 1990 is the catalyst for change in vocational-technical education in Michigan. The act authorizes projects and activities at the state and local levels under Title III, Tech Prep Education. Through funding provided by the Carl Perkins Act, Michigan has established tech prep consortia of educators, business, and labor. Efforts at formulating a tech prep curriculum for marketing education in Michigan incorporate Parnell's key design components (1975, 1985), which suggest a four-step process for establishing a tech prep program: conduct a program review, restructure curriculum in marketing education, establish articulation agreements between secondary and postsecondary institutions, and implement a program. (YLB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan