ERIC Number: ED355875
Record Type: Non-Journal
Publication Date: 1991-Oct
Reference Count: N/A
Social Marketing. Views from Inside the Government. 30th Anniversary Seminar Series.
Academy for Educational Development, Inc., New York, NY.
This booklet contains excerpted remarks by government and public health officials concerning social marketing and its use. It is noted that the agencies they represent are among those that are considered pioneers in applying social marketing to some of the toughest problems facing America. Topics concerning government, public health, and the use of social marketing include such areas as Acquired Immune Deficiency Syndrome (AIDS), cholesterol control, drunk driving, and drug abuse. General discussions on marketing concepts and their use in public health education are also explored. A foreword by William A. Smith of the Academy for Education Development identifies critical concepts of social marketing including the concept of exchange, the marketing mix, and the importance of audience research. Speakers are Terry Bellicha of the National Heart, Lung, and Blood Institute; Avrahan Forman of the National Institute of Drug Abuse; Nancy Pielemeier of the U.S. Agency for International Development; Beverly Schwartz of the Centers for Disease Control; and Sharyn Mallamad Sutton of the National Cancer Institute. An Afterword entitled "Social Marketing in a Changing World: A Private Sector Perspective" by Porter/Novelli, a social marketing firm, concludes the booklet. (GLR)
Descriptors: Attitude Change, Behavior Change, Disease Control, Federal Government, Government Role, Health Education, Health Promotion, Marketing, Mass Instruction, Mass Media Use, Personal Narratives, Public Agencies, Public Health, Safety Education, Seminars, Social Attitudes, Speeches
Academy for Educational Development, Inc., 1255 Twenty-third Street, N.W., Washington, DC 20037.
Publication Type: Collected Works - General; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Academy for Educational Development, Inc., New York, NY.