ERIC Number: ED355364
Record Type: Non-Journal
Publication Date: 1991-Jul-15
Reference Count: N/A
Marketing Education Regional Staff Development. Final Report.
Kirkwood Community Coll., Cedar Rapids, IA.
This report presents results of a project to identify alternative delivery systems for marketing education and to disseminate marketing education resource information. It describes project objectives and activities, including development of a regional delivery approach, preparation of trainers to conduct regional inservice meetings, and regional inservice training for superintendents, instructors, and curriculum coordinators at the secondary and postsecondary levels. The two-page report is followed by an evaluation instrument used to receive feedback on inservice training. The majority of the report consists of material presented at the inservice programs on Iowa's new vocational education standards and the model programs for marketing education. A draft marketing program guide contains an overview of the discipline, goals, mission statement, and curriculum framework. The model programs section begins with secondary-level course options and course descriptions. Marketing education competencies are presented in an organizational diagram followed by a competency summary and competency/objective listing. A state infusion summary and sample student record are provided. The model program for the postsecondary level is then presented, giving program options, course options, and course descriptions. Other contents include information on professional literature and organizations and lists of state minimum competencies for general marketing and entrepreneurship. (YLB)
Descriptors: Competency Based Education, Course Descriptions, Diffusion (Communication), Distributive Education, Entrepreneurship, Information Dissemination, Inservice Teacher Education, Marketing, Models, Postsecondary Education, Program Development, Program Guides, Secondary Education, State Programs, State Standards, Statewide Planning
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Iowa State Dept. of Education, Des Moines. Bureau of Career and Vocational Education.
Authoring Institution: Kirkwood Community Coll., Cedar Rapids, IA.
Identifiers - Location: Iowa