ERIC Number: ED354737
Record Type: RIE
Publication Date: 1992-Aug
Reference Count: N/A
Business and Spanish in the New American Educational Epistemology: Context, Development, Forecast.
Doyle, Michael Scott
The decade of the 1980s saw a shift in paradigm in American trade and commerce, the serious beginning of a movement away from anachronistic and unwise ethnocentrism and nationalism and toward a more practical globalization of American business consciousness. The notion of business conducted in English and according to American norms began to yield to internationalization. Higher education responded by creating interdisciplinary programs combining study of business with study of languages and cultures of potential business partners and co-workers. Within the new educational epistemology created by this movement, Spanish is a particularly important element, as a major world language, the dominant language of the hemisphere of the Americas, and an emerging major language in the United States. Business Spanish will and must play an increasingly important role in preparing graduates for the national, hemispheric, and global challenges and opportunities ahead. (MSE)
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cross Cultural Studies, Educational Change, Educational Trends, Epistemology, Futures (of Society), Higher Education, Interdisciplinary Approach, Language Role, Second Language Instruction, Second Languages, Spanish, Trend Analysis
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Association of Teachers of Spanish and Portuguese (74th, Cancun, Mexico, August 9-13, 1992).