ERIC Number: ED354378
Record Type: Non-Journal
Publication Date: 1992-Dec-7
Reference Count: N/A
A Study of Cognitive Skills and Orientation among Secondary Marketing Education Students in Central Georgia.
Fritz, Robert L.
A study examined two dimensions of higher-order problem-solving skills: the ability to solve problems in an embedded context and the attitudes and preferences toward problem solving that suggest vocational self-understanding. The variables of gender and field-dependence cognitive style were used. Subjects were 238 secondary school marketing education students in 3 central Georgia high schools who completed the Group Embedded Figures Test and a survey that called for self-reported information about attitudes toward mental tasks. The study showed that there were no gender differences in analytical demands in occupational objectives. There were statistical differences in the social demands in occupations, with female career objectives appearing to require greater social skill than was true for males. Higher thinking skills were projected to be needed for students' aspired careers than the students possessed or thought were needed. The study recommended that marketing educators need to appeal to the role that mental ability plays in career objectives. (KC)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Georgia
Identifiers - Assessments and Surveys: Group Embedded Figures Test