ERIC Number: ED354322
Record Type: RIE
Publication Date: 1992-Dec
Reference Count: N/A
The Status of Secondary Marketing Education Students at the University Level.
Davis, Rodney E.
The findings of an exploratory study to determine the status of students who took marketing education in high school suggest that those students successfully continue their education at the university level. High school transcripts of 676 students in their junior year at a midwestern state university of more than 20,000 students were analyzed. This sample represented about 27 percent of the entire junior class of about 2,500 students. It included all business majors (352) during summer term 1991 and fall term 1991 and a randomly selected group of nonbusiness majors (324) who represented the other five colleges at the university. Of the 676 students in the sample, only 38 (5.62 percent) had taken high school marketing education courses. Of those who had taken high school marketing, 32 (84.21 percent) were business majors; 6 (15.79 percent) were nonbusiness majors. The average number of semesters of marketing education taken was twice as large (3.31 semesters) for business majors as for nonbusiness majors (1.5 semesters). Of the 32 students who had taken high school marketing education classes and had chosen a business major, 10 were specializing in marketing, 9 were in finance, 6 were in management, 4 were in business education and office administration, 2 were in accounting, and 1 was in business administration. (CML)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Vocational Association Convention (St. Louis, MO, December 4-8, 1992).