ERIC Number: ED354036
Record Type: Non-Journal
Publication Date: 1993-Feb
Reference Count: N/A
The Chair's Role in College Enrollment Management: Matriculation of Students.
Benson, Gordon L.
If educational institutions are to experience continued growth in times of declining enrollments, they must develop an organizational concept of enrollment management which incorporates all institutional areas in its activities. At the base of an effective enrollment management system is institutional research, which should focus on market analysis, target markets, student profiles, needs assessments, exit interviews, graduate follow-up, and transfer student follow-up. The functional areas of enrollment management include admissions/recruitment, orientation/assessment, advisement, financial aid, career planning and placement, learning assistance centers, student activities, and student registration and records keeping. The department chair should encourage faculty members' direct participation in the updating of recruitment and marketing materials, in the student orientation and enrollment process, and in the development and maintenance of support programs and services. A model enrollment management system is in place at Mesa Community College (MCC) in Mesa, Arizona. The bulk of this paper describes the major features of the system, including service delivery strategies for new students, re-entry students, and currently enrolled students; assessment activities; the responsibilities and characteristics of effective academic advisors; the role of the advisement center; counseling and multicultural services at MCC; and the functions of the offices of records/registration, career planning/job placement, student financial services and veterans affairs. Appendixes provide data tables, student educational plan and advisement forms, and flow charts of the counseling, advisement/transfer, and student services models. (PAA)
Descriptors: Academic Advising, Administrator Role, Community Colleges, Educational Research, Enrollment, Enrollment Influences, Enrollment Projections, Enrollment Trends, Management Systems, Models, Participant Satisfaction, Program Descriptions, School Surveys, Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Opinion Papers; Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A