ERIC Number: ED353694
Record Type: RIE
Publication Date: 1991
Communicating about Restructuring: A Communications Kit.
Education Commission of the States, Denver, CO.
Guidelines for developing a communications strategy for educators involved in school restructuring are offered in this handbook, which stresses the necessity of building support among different audiences. Chapter 1 discusses getting started and explains how to develop a state/district and school communications plan. Chapter 2 offers ways to build support among diverse groups of people, such as business, higher education, and the community, and describes how to utilize opinion leaders and third-party advocates to shape public policy. The third chapter describes how to talk about restructuring in plain language. Guidelines for getting the message out are offered in chapter 4, which focuses on personal communication, letters, and the materials needed for information dissemination. Chapter 5 provides pointers for working with the media, such as conducting successful interviews and writing a news release. Ways to demonstrate the restructuring program and to anticipate and respond to criticism are described in the final two chapters. Appendices contain a sample program description and school profile; information on lobbying, business-education partnerships, and community involvement; letters in support from higher education; questions and answers about restructuring, Re:Learning, and a school effort; sample news releases and a program evaluation; contact sources for Re:Learning Schools programs throughout the states; and available materials that can be ordered about educational reform. (LMI)
Descriptors: Communication Skills, Communication (Thought Transfer), Educational Change, Educational Planning, Elementary Secondary Education, Information Dissemination, Organizational Communication, Public Relations, Publicity, School Community Relationship, School Restructuring
ECS Distribution Center, 707 17th Street, Suite 2700, Denver, CO 80202-3427 (Stock No. SI-91-6; $20).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Education Commission of the States, Denver, CO.