ERIC Number: ED353628
Record Type: Non-Journal
Publication Date: 1992-Oct-30
Reference Count: N/A
Losing Control in the Nonprofit Sector: An Examination of Fund-Raising Encroachment.
Kelly, Kathleen S.
To build theory, a study (the third stage in a program of research) examined encroachment by fund raising on public relations in the nonprofit sector. Two sets of in-depth interviews were conducted with 19 public relations managers in nonprofit organizations in Maryland and Louisiana. The organizations represented in the purposive sample fell into four of the six major categories of recipient organizations (arts, culture and humanities; education; health; and human services). Results indicated that whereas only seven of the organizations represented in the study were in a fund-raising encroachment state, three more practice public relations under encroachment from a function other than fund raising, and of the remaining nine public relations departments reporting a structurally separate relationship with fund raising, seven appear to be vulnerable to future encroachment. Results also indicated that: (1) the role as technician, perception of public relations as a secondary function, organizational turbulence, and dependency on private gifts lead to the takeover of the public relations department; and (2) although titles were found to be weak indicators of organizational power, higher salaries paid to fund raisers and the participation of the public relations function in the decision-making process were found to be strong predictors of vulnerability, or antecedents, to fund-raising encroachment. A model of fund-raising encroachment was developed from the findings. (Two tables of data and a figure presenting the model are included; 21 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Louisiana; Maryland