ERIC Number: ED353579
Record Type: Non-Journal
Publication Date: 1993-Jan
Reference Count: N/A
Analytic Measures for Evaluating Managerial Writing. Working Paper 647. Revised.
Rogers, Priscilla S.
To address the need for writing assessment tools, two analytic measures for evaluating managerial writing were used: the Analysis of Argument Measure based on Toulmin's (1958) elements of an argument, and the Persuasive Adaptiveness Measure, which draws on the Delia, Kline, and Burleson (1979) ranking system for scoring the degree of social perspective-taking. Developed through a series of pilots, the Analysis of Argument and Persuasive Adaptiveness Measures were designed to evaluate documents that are deliberately persuasive and "directorial" in nature, particularly documents written to manage organizational activities. To test reliability and validity, the measures were employed to assess a selected sample of managerial memoranda that had been scored holistically. Interrater reliability using cohen kappa achieved good agreement beyond chance and correlations using Stuart Tau-C revealed a positive association between the analytic and holistic scores. Successful employment of the analytic measures for research and training exercises, samples of which are included, demonstrate their functionality. (Four figures and five tables of data are included. Twenty-six references and four appendixes--containing a writing assignment and three responses to it--are attached.) (Author/SR)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Michigan Univ., Ann Arbor. School of Business Administration.