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ERIC Number: ED353333
Record Type: Non-Journal
Publication Date: 1992-Nov
Pages: 8
Abstractor: N/A
Reference Count: N/A
Response Rate Effects of Three Questionnaire Formats.
Enger, John M.; And Others
This paper compares the response rates of university graduates on the following three formats of a questionnaire: (1) a two-page questionnaire that is to be returned with an accompanying self-addressed stamped envelope; (2) a format using smaller type and condensed format to present the questionnaire items on a single page that is to be returned with an accompanying self-addressed stamped envelope; and (3) the single-page questionnaire incorporated into a self-mailer in lieu of the return envelope. A wide-scale questionnaire mailing to university baccalaureate graduates surveyed their perceptions on the effectiveness of their education. For 19 out of 20 questions, graduates had to respond on a 4-point scale. The last question was an open-ended item that was keyed to the original 4-point scale. The three questionnaires and return envelopes were identifiable only by college, and there was no follow-up mailing. Of 7,078 questionnaires sent, 1,830 (25.7 percent) were returned. Response percentages across the 3 questionnaires were 27.9 percent, 26.3 percent, and 23.3 percent, respectively. There were no significant differences in the proportions responding to the two formats with the return envelope. Significantly more graduates responded to the two-page format than to the self-mailer. Significantly more graduates responded to the one-page with return envelope format than to the one-page self-mailer. (RLC)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A