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ERIC Number: ED352967
Record Type: Non-Journal
Publication Date: 1991
Pages: 33
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-0-475-11319-5
ISSN: ISSN-0114-5762
Marketing for Libraries and Information Centres: A Selective Annotated Bibliography. Occasional Papers in Bibliography and Libraries; 21.
Tuffield, Joanne
The aim of this annotated bibliography is to illustrate the range and type of materials available for marketing management, a tool that can help library managers determine client needs and provide feedback on library services and products. The bibliography includes 67 monographs, serials, and audiovisuals selected for information professionals who want to apply the approach in their institutions but have little or no formal training in marketing. Materials selected have been printed after 1980, and those that are neither easily available nor library-specific have been excluded. Materials are arranged under the following headings: (1) key non-library readings; (2) New Zealand libraries: marketing and promotion; (3) marketing management; (4) marketing and planning; and (5) publicity and promotion. The publication also includes author and title indexes. (KRN)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Audience: Media Staff; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: Victoria Univ. of Wellington (New Zealand).
Identifiers - Location: New Zealand