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ERIC Number: ED352859
Record Type: Non-Journal
Publication Date: 1992-Mar
Pages: 12
Abstractor: N/A
Reference Count: N/A
Advertisements in the Basic Skills Writing Class.
Brickman, Bette
Advertising in the mass media contains a wide variety of psychological, emotional, and cultural messages. In basic skills and English-as-a-Second-Language writing instruction, ads can be used to exemplify writing models presented in class. Basic skills students often come to writing classes discouraged or prepared for failure, and the structure of most writing textbooks is confusing and/or patronizing. By contrast, advertisements provide real-life illustrations of argument, cause and effect, and persuasion. They can be particularly effective, when carefully chosen, in teaching foreign students. Learners can collect ads containing examples of concepts being taught in class, idioms, and figurative language. Because they contain persuasive information, ads may be easier to decipher than many other materials. Analysis of ads also lends itself to collaborative learning. Ads are readily available in a wide range of forms, some with intentional grammatical or spelling errors. Comparison of advertising for similar products across audiences or media (e.g., magazine versus television), analysis of layout and placement in a publication, and examination of content and appearance are useful exercises. With training, students can learn to think critically, distinguish faulty from sound logic, and analyze the influence ads have on the consumer. (MSE) (Adjunct ERIC Clearinghouse on Literacy Education)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A