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ERIC Number: ED352688
Record Type: Non-Journal
Publication Date: 1989-Oct
Pages: 15
Abstractor: N/A
Reference Count: N/A
Communication Curricula and Ethics.
Harrison, S. L.
A study examined the role of ethics in advertising and public relations courses. A questionnaire was sent to 183 colleges and universities that offer major fields of studies in advertising or public relations, and 134 institutions responded for a return rate of 73%. Results indicated that: (1) nearly all (97%) of the respondents affirm that the study of ethics is either "very important" or "important" for public relations and advertising students; (2) 78% report such studies are "extremely important"; (3) 90% rank ethics as an "increasingly important issue" for professional practitioners, and 74% "strongly" agree that the issue of ethics is increasingly important; (4) 93% assert that public relations or advertising sequences include the study of ethics, and 82% require students to complete courses with at least some ethics content; but (5) only 25% of the institutions offered courses devoted exclusively to ethics; and (6) only 26% feel that educational institutions should have the major responsibility for inculcating ethics. Findings suggest that there is a need for teachers who are familiar with the singular moral questions that pertain to advertising and public relations practices in the marketplace, and a separate course in ethics should be required as part of the core curriculum. (One table of data and 13 footnotes are included.) (RS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A