ERIC Number: ED352680
Record Type: Non-Journal
Publication Date: 1992-Aug
Reference Count: N/A
Multicultural Communications: Sensitizing Public Relations Students to Multicultural Society.
Miller, Debra A.
Designed in response to the need for public relations education to produce well-trained, culturally sensitive practitioners for the workforce and the marketplace, an innovative semester-length course was launched in fall 1990 at Florida International University to enable public relations graduate and undergraduate students to explore the multicultural dimensions of communication with diverse audiences in the United States and abroad. The course's first segment--Cultural Awareness and Sensitivity--contained three training modules: Culture and Cultural Context, Intercultural Communication, and Myths and Stereotypes. Structured exercises in small groups and class discussion focused on these issues. The course's second segment--South Florida: America's Boiling Pot--featured a wide range of speakers representing Greater Miami's ethnic communities, and in addition to identifying issues of importance, allowed students to identify the communication channels appropriate in reaching the different groups. The third segment of the course--Intercultural/International Communication--used a series of guest speakers, assigned readings, and in-class exercises to explore how public relations activities are conducted outside of the United States. Assignments included preparing an annotated bibliography on issues of multiculturalism; researching and writing a 20-page briefing paper on subjects of concern to 6 discrete ethnic groups; and developing a public relations campaign targeted at a minority group. Overall, student evaluations have been positive. (Nineteen references and an appendix containing the course syllabi and assignments are attached.) (SR)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Florida