This manual was developed as one outcome of a 2-year experimental project conducted in 53 school districts in Indiana (1990-92). The manual was designed to be a resource to schools interested in operating a successful "Students' Own Bookshop" program to encourage development of literacy and leadership among the students of their school. The overview section of the manual presents background information and rationales for the program. Designed for Bookshop students and advisors, the management section provides a quick resource to tested ideas for conducting specific elements of the program, such as budget and finance, inventory, personnel and facilities, marketing, and publicity. The appendix section includes a short article on computers and a sample initial inventory. The Network News section includes a brief guideline for reports to the "Network News" newsletter, which shares new ideas, questions, and resources that extend information started in the manual. (RS)