ERIC Number: ED351075
Record Type: Non-Journal
Publication Date: 1992-Nov
Reference Count: N/A
An Information Infrastructure for Enrollment Management: Tracking and Understanding Your Students.
Clagett, Craig A.; Kerr, Helen S.
Enrollment management is defined as coordinated effort to influence the size and characteristics of an institution's student body through recruitment, admissions, pricing, financial aid, advising, and other policy choices. Enrollment managers must understand the forces that influence individual decisions about college choice and persistence. One enrollment management model analyzes student enrollment in a six-stage linear student flow model, from initial inquiry, through applications, enrollment, persistence, completion, and continuing to post-graduate follow-up. For each of these six stages, two types of information are needed: performance monitoring indicators; and in-depth policy research and analysis. To implement a framework, an institution should consider the following five steps: (1) review the literature on college-choice, student/institution fit, and student retention; (2) develop a performance monitoring indicator system; (3) construct longitudinal cohort tracking files; (4) identify patterns in aggregate student behavior; and (5) conduct survey and focus group research to illuminate key student decision points. After reviewing each of these five steps in depth, this report describes the following enrollment management research approaches utilized at an urban community college: focus group study of delayed-entry students; geo-demographic market analysis; telephone survey of non-returning students; and patterns of attendance analysis. For each research approach, the types of questions addressed, and the utilization of results are explored. A 23-item bibliography is included. (PAA)
Descriptors: College Planning, Community Colleges, Data Collection, Educational Policy, Enrollment, Enrollment Influences, Enrollment Projections, Enrollment Trends, Followup Studies, Institutional Research, Management Information Systems, Models, School Holding Power, School Surveys, Student Educational Objectives, Student Financial Aid, Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A